October 2019

Why Businesses Should Include Magnetic Car Signs in Their Marketing Strategy

Table of Contents

Businesses today have begun to find it necessary to use more and more creative ways to market their businesses and gain new customers. Although online advertisement is useful, physical methods of advertising are still extremely effective because they reach a large audience. More and more businesses are turning to magnetic car signs as a great way to get their name out and garner more business. Here are a few reasons why magnetic car signs are an essential part of a business marketing strategy. 

Mobile Marketing

One of the greatest things about a car magnet is that the advertisement goes everywhere that the car goes. It is the equivalent of advertising on a bus or a taxi but without the cost of renting sign space. The customer base of most businesses comes from clients who live within a five-mile radius of the business. Therefore, having a sign on a car that drives within the nearby neighborhood on a daily basis will reach the desired clientele. 

Always Advertising

A magnetic car sign is always working for the business. Whether it is a weekend, or in the middle of the night, it will be there for anyone who passes by. It is 24/7 advertisement without the expensive cost. 

Affordable

Magnetic signs are a very affordable option. For a one time purchase of less than $40, a business can have an attractive sign that will last for years. Most continuous advertisements cost this much or more every month which can create a pretty big dent in the marketing budget. 

Easily Customizable

Most companies will allow a business to customize their own signs. This gives the company complete freedom when it comes to color, text size, layout, and artwork. Once the sign has been designed, it is quick and easy to order as many as needed. Customers can even pay a little more to have the sign designed by a professional if they are not confident in their artistic abilities or simply wish to outsource the task.

Easy to Add and Remove

One great feature of a magnetic car sign is that they are easy, both to put on and remove. They simply stick to a clean and dry steel surface and can be peeled off whenever desired. This is great for companies that need to change the advertisement often or even for those who wish to advertise only occasionally. They also do not harm the vehicle, or permanently alter it in any way. 

Unique and Memorable

These signs provide a unique and memorable experience for potential customers, according to Redesign. They can be designed using striking colors, memorable phrases, and eye-catching pictures. They can be especially effective when placed on the back of the car where they can be easily read at stoplights when drivers of other cars are happy to be distracted by something interesting to read. 

Can be Used for Any Type of Business

These signs can be used for any type of business. They are great for advertising small businesses such as music lessons or computer repair and are also great for real estate, restaurants, and political campaigns

Versatile

Car magnets are one of the most versatile forms of advertisement. They can be placed on any steel surface and can be moved to a different car or other location whenever necessary. Businesses can even think beyond cars. These can be placed on a steel surface and used for a wide variety of purposes. Some businesses even use them as gifts to loyal customers, or handouts to potential clients, to help get the word out even further. 

Easy to Maintain

Car magnets are easy to maintain. They should always be placed on a surface that has been thoroughly cleaned with soap and water and dried to a shine. The signs can be taken off and cleaned whenever necessary so that they can continue to look bright. They are weather resistant and will not fade in the sun. 

Effective

Perhaps the most important benefit of having a car sign is that they are proven to be effective. Many individuals spend a lot of time sitting at stoplights, and these memorable signs will keep the company on the customer’s mind until they need the service. They reach a very large audience and help to target individuals in the desired neighborhood. At such a cheap price, there is no reason to not invest in this type of marketing. 

Car magnets are growing in popularity. Because of their immense versatility as a form of advertisement, not to mention their affordability and ease of installation, many are choosing to put a magnetic sign on their vehicles or other areas. These bright and colorful signs are a wonderful way to supplement a marketing strategy. 

When to Use Car Magnets to Make Your Message Stick

A magnetic car sign is a versatile advertisement generally made from vinyl and, instead of being backed with an adhesive, is backed with a magnet. These signs often attach advertisements or messages to vehicles without permanently attaching the sign. This helps to preserve the vehicle’s paint and allows the user to add and remove the signs whenever they would like. Many companies love these advertisements because of the opportunity it gives them to quickly and effectively spread the word of their business throughout the entire neighborhood. These mobile signs are a great alternative to some of the more expensive forms of advertisement. 

There are many different ways that magnetic car signs can be used. Because of their unique properties, they are extraordinarily versatile. Here are four different ways that magnetic car signs can be used to enhance businesses.

Car Magnets for Political Campaigns

Running for a campaign can be an extremely stressful time. Candidates have a limited amount of time and certainly a limited amount of resources. They must find creative ways to get their name recognized without spending a lot of money. Car magnets are a great way for candidates to advertise their campaigns wherever they drive around the neighborhood. These signs can be attached to any car and will be used advertising anywhere that the car drives. This is proven to help in gaining name recognition as well as reminding individuals in the community that an election is on the horizon. All of these factors can contribute to gaining more votes for the candidate. Car magnets are also much more affordable than other advertisements, such as on television or radio. 

Mobile Magnetic Signs for Local Real Estate Pros

Car magnets are a wonderful way not only to advertise a real estate business but also to serve as a mobile billboard to advertise specific properties. These are ideal because they can be exchanged as often as needed without causing any damage to the vehicle. They also come at affordable prices that don’t strain the budget. These signs have the potential to match prospective homeowners with the perfect properties as they see these updates posted on the vehicle next to the information of the realtor.  

Advertise Local Businesses with Car or Truck Magnets

Small businesses can be difficult to advertise. Whether it is a small clothing boutique, a music lesson studio, a dog walking service, or a bakery, getting the word out can be a challenge. However, a car magnet can provide a colorful and striking advertisement that catches the eyes of other drivers or pedestrians and encourages them to use these services. These signs are large enough to stand out, and they can be placed anywhere on the vehicle. Their mobility ensures that many people throughout the community will be aware of the business and contact it when they need that particular service. 

These signs are a perfect solution for contractor businesses. Landscaping, roof repair, painting, plumbing, and handyman businesses often use large vehicles from which they operate. Vans, trucks, and other vehicles house tools and are an important part of the business. Therefore, it can be crucial also to include a sign on the outside both to advertise and to make the vehicle easy to identify. Instead of applying a permanent solution such as adhesive signage or paint, a magnetic sign can give the same professional effect. 

Thinking Outside the Box/Car

These are some of the most common uses for magnetic car signs, but these signs can be used for other creative purposes. Because they can adhere to any smooth, steel surface, magnetic signs can be used in many other places as well. They can be used inside the business for announcements or advertisements that are regularly changed. For example, they can display a variable menu in a restaurant. On a steel surface, a worker only needs to peel off the sign and replace it with another. They can be used to advertise opening hours or provide after-hours information outside of a business. They can also be displayed on buses or other public places such as steel park benches, trash cans, or any other smooth steel surface. 

The uses of magnetic signs are seemingly endless. Although they are most often used to advertise a real estate business, contracting business, or small business on a vehicle, they have many other uses as well. Their affordability, attractiveness, and versatility make them the perfect solution for almost every advertising need.