February 2020

‘On the Road’ Advertising with Car and Truck Magnets

Table of Contents

• Establish a Company Presence 
• Economical Advertising 
• Cover More Ground 

With the price of gas today, you probably start calculating how much every car or truck trip will cost you before even stepping out of the door. We’re here to help you turn that around so you can start estimating how much money each vehicle ride is going to make your local business.

Car and truck door magnet signs are an easy way to advertise your business while you’re out and about, just doing what you do. Go to the grocery store…get some new customers. Take the kids to school…get some new customers.

We’ve all seen them; on the pizza delivery man’s car, the local contractor’s van door, and maybe even the neighborhood real estate agent. Vehicle magnet signs are everywhere, spreading the name and messages of local businesses as they travel to and from. One of the most affordable types of advertising, car magnets allow you to advertise your local business across larger distances without paying the high and recurring fees of running television, radio, or newspaper ads. Consider the ways car signs and magnets effectively advertise your business.

Establish a Company Presence

As a small or medium business, branding a company’s name in your local area is important for driving sales. Branding professionals have proven that consumers are more likely to use and recommend a brand if they know and trust that name when the time comes to make a purchase. In combination with that fact, we also know that building brand authority and credibility can be accomplished through the use of car magnet signage. Because car magnet signs allow your business name, logo, and phone number to become a common sight within your community, your business name becomes more credible simply because it is seen and known by more people.

Economical Advertising

Having an advertising plan is important for any business, regardless of what kind of marketing tactics are decided upon. In most cases, the more affordable the plan is, the higher the return that can be expected. While some businesses opt to purchase their employee’s company vehicles equipped with vinyl decals, this advertising route is unrealistic for several businesses. Because car magnets are budget-friendly advertising mediums that require no monthly upkeep, they make an excellent choice for small and medium businesses with a limited budget. Furthermore, their ability to be easily transferred from one vehicle to another makes them a preferred choice with businesses that rely on their employees to use personal vehicles during their shift.

Cover More Ground

While some people believe that only small and medium businesses use car magnets, let us assure you that even the largest corporations rely on them to promote their name over large distances. Limo services, large pizza chain operations, and many service-based companies alike rely on this effective advertising medium to move their business name effectively around town. While stationary signage (such as sidewalk signs, banners, and window decals) is usually limited to one specific location, car magnets are exposed to the public during traffic, while making a delivery, or simply commuting back to the office. Is your vehicle parked? Make sure to park so that people passing by can see your company’s information on the side of your vehicle.  You are constantly advertising!

Spinning New Messages with Spinner Signs

Table of Contents

• Street Advertising with Spinner Signs
• Benefits of Street Advertising with Spinner Signs
• Considerations with Spinner Sign Advertising

It gives “twisting” a message a whole new meaning when the message is plastered on a brilliantly created spinner sign.  At a time when local companies are struggling to keep their message in front of customers, some have turned to actually “juggling” their message.  Literally! 

Street Advertising with Spinner Signs

Wearing costumes and using labor to hold signage isn’t exactly new and groundbreaking advertising, but if you think about outdoor advertising, holding signs on the street corner isn’t far off from being a great idea.  Especially if the sign spins.

The use of spinner signs has once again made street advertising a strong area to market from because of the ability to reach people at a busy intersection without having to pay the traditional cost of advertising. The skill and creativity of some involved in sign spinning have even sparked a World Championship for this talent.

Benefits of Street Advertising with Spinner Signs

Many benefits can be realized by your company employing street sign spinners:

• Out-of-the-box advertising idea
• Cheaper than large billboards
• Affordable labor cost
• Ability to have different signs advertised
• Can change the location/placement of advertisement instantaneously without spending extra

Considerations with Spinner Sign Advertising

There are a few things that should be considered when your company decides to implement spinner sign advertising:

• Color and Text Size: With all of the spinning and turning, the message needs to be easily seen and eye-catching.
• Keep it Simple:  The message should be short and sweet.  Get to the point.
• Double Sided: Utilize both sides of the spinner, offsetting colors to catch the attention of travelers.
• Safety: Ensure the spinner sign is not too heavy or cumbersome for the handler.   You don’t wish to incur any injuries.

Even in the digital age, the thought and expense of deploying sign spinners can be a productive venture for your company.  Potential customers can pass by and experience an emotional response to the talents of the spinner, while combining that with a message about your business, resulting in a stronger bond to the message itself.  Are you ready for new customers? Advertise with a spin!