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State-by-State Guide to Political Yard Sign Laws 2024

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Table of Contents

Political yard signs are more than just tools for campaign visibility; they’re also subject to specific legal requirements that vary by state. Understanding these laws is crucial for campaign compliance and integrity. Here’s a detailed look at the political yard sign disclaimer requirements, listed alphabetically:

Alabama

In Alabama, disclaimers on political yard signs are a must. These disclaimers should clearly state the sponsorship and funding source behind the campaign material, ensuring transparency and accountability. For detailed guidelines, refer to the Alabama Secretary of State’s official documentation.

Alaska

Alaska requires disclaimers on political yard signs, focusing on the identification of the party responsible for the content. This measure promotes transparency in political advertising, helping voters understand who supports or opposes a candidate or issue. Additional information can be found at Campaign Ad Cloud.

Arizona

In Arizona, political yard signs must include disclaimers that inform the public about the source of the advertisement. This requirement is part of the state’s efforts to ensure clarity and honesty in political messaging. The legal specifics can be explored via the Arizona Legislature.

Arkansas

Arkansas law mandates that political yard signs carry a disclaimer outlining specific legal requirements, such as AR Code § 7-6-203. These disclaimers are critical for maintaining the integrity of political advertising. For more details, visit Justia Law.

California

California has detailed requirements for political advertisement disclosures, including yard signs. These disclaimers must comply with the Fair Political Practices Commission’s guidelines, emphasizing transparency and accountability. Learn more at the FPPC’s official site.

Colorado

Colorado requires that all political yard signs include a disclaimer stating who paid for the advertisement. This is part of the state’s commitment to transparency in electioneering communications. For comprehensive guidelines, consult the Colorado Secretary of State’s Election Rules.

Connecticut

In Connecticut, political yard signs must clearly display a disclaimer identifying the campaign or committee responsible for the sign. This ensures voters are informed about the sources of political messaging they encounter. Detailed regulations can be found on the Connecticut General Assembly’s website.

Delaware

Delaware mandates disclaimers on political yard signs to include information about the entity that paid for the advertisement. This transparency helps maintain the integrity of political campaigns and informs voter decisions. For more information, refer to the Delaware Department of Elections.

Florida

Florida’s political yard signs are required to have disclaimers that disclose the sponsor of the advertisement and, if applicable, that the advertisement was not approved by any candidate. These rules are designed to ensure clarity and reduce misleading information. Guidelines can be accessed at the Florida Division of Elections.

Georgia

Georgia requires disclaimers on political yard signs, emphasizing transparency in campaign financing. The disclaimer must identify the person or entity that paid for the sign, promoting an informed electorate. Legal details are available at the Georgia Government’s official site.

Hawaii

In Hawaii, political yard signs must include disclaimers indicating who paid for or authorized the advertisement. This requirement is part of Hawaii’s efforts to ensure transparency and accountability in political campaigning. For specific guidelines, consult the Hawaii Office of Elections.

Idaho

Idaho requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are crucial for maintaining clear and honest communication with voters regarding who is behind political messages. Detailed requirements can be found at the Idaho Secretary of State’s website.

Illinois

Illinois mandates that political yard signs include disclaimers with information about the entity responsible for the content. This transparency helps voters make informed decisions based on the knowledge of who supports or opposes a candidate or issue. For more information, visit the Illinois State Board of Elections.

Indiana

In Indiana, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This requirement ensures that political advertising is transparent and accountable to the electorate. Guidelines can be accessed at the Indiana Election Division.

Iowa

Iowa’s regulations for political yard signs include the necessity of a disclaimer stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political messages. Legal specifics can be found on the Iowa Ethics & Campaign Disclosure Board’s website.

Kansas

Kansas requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Kansas’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Kansas Governmental Ethics Commission.

Kentucky

In Kentucky, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Kentucky Registry of Election Finance.

Louisiana

Louisiana mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the Louisiana Ethics Administration Program.

Maine

In Maine, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the Maine Ethics Commission.

Maryland

Maryland requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of Maryland’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the Maryland State Board of Elections.

Massachusetts

In Massachusetts, political yard signs must include disclaimers that clearly identify the sponsor of the advertisement. This requirement ensures transparency in political messaging, allowing voters to understand who is behind the campaign material they see. For specific guidelines, consult the Massachusetts Office of Campaign and Political Finance.

Michigan

Michigan mandates that political yard signs contain disclaimers with information about the entity responsible for the content. This transparency is crucial for maintaining the integrity of political communications, providing voters with clear information on the source of political ads. Detailed requirements can be found at the Michigan Secretary of State.

Minnesota

In Minnesota, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This ensures that the electorate is informed about the sources of political messaging, promoting transparency and accountability. Guidelines can be accessed at the Minnesota Campaign Finance and Public Disclosure Board.

Mississippi

Mississippi requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are essential for ensuring that voters are aware of who is behind the political messages they encounter. For more information, visit the Mississippi Secretary of State.

Missouri

In Missouri, political yard signs must include disclaimers stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political advertisements. Legal specifics can be found on the Missouri Ethics Commission’s website.

Montana

Montana requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Montana’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Montana Commissioner of Political Practices.

Nebraska

In Nebraska, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Nebraska Accountability and Disclosure Commission.

Nevada

Nevada mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the Nevada Secretary of State.

New Hampshire

In New Hampshire, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the New Hampshire Secretary of State.

New Jersey

New Jersey requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of New Jersey’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the New Jersey Election Law Enforcement Commission.

New Mexico

In New Mexico, political yard signs must include disclaimers that clearly identify the sponsor of the advertisement. This requirement ensures transparency in political messaging, allowing voters to understand who is supporting or opposing a candidate or measure. For specific guidelines, consult the New Mexico Secretary of State.

New York

New York mandates that political yard signs contain disclaimers with information about the entity responsible for the content. This transparency is crucial for maintaining the integrity of political communications, providing voters with clear information on the source of political ads. Detailed requirements can be found at the New York State Board of Elections.

North Carolina

In North Carolina, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This ensures that the electorate is informed about the sources of political messaging, promoting transparency and accountability. Guidelines can be accessed at the North Carolina State Board of Elections.

North Dakota

North Dakota requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are essential for ensuring that voters are aware of who is behind the political messages they encounter. For more information, visit the North Dakota Secretary of State.

Ohio

In Ohio, political yard signs must include disclaimers stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political advertisements. Legal specifics can be found on the Ohio Secretary of State’s website.

Oklahoma

Oklahoma requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Oklahoma’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Oklahoma Ethics Commission.

Oregon

In Oregon, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Oregon Secretary of State.

Pennsylvania

Pennsylvania mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the Pennsylvania Department of State.

Rhode Island

In Rhode Island, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the Rhode Island Board of Elections.

South Carolina

South Carolina requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of South Carolina’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the South Carolina State Election Commission.

South Dakota

In South Dakota, political yard signs must include disclaimers that clearly identify the sponsor of the advertisement. This ensures transparency in political messaging, allowing voters to understand who is backing a candidate or issue. For specific guidelines, consult the South Dakota Secretary of State.

Tennessee

Tennessee mandates that political yard signs contain disclaimers with information about the entity responsible for the content. This transparency is crucial for maintaining the integrity of political communications, providing voters with clear information on the source of political ads. Detailed requirements can be found at the Tennessee Secretary of State.

Texas

In Texas, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This ensures that the electorate is informed about the sources of political messaging, promoting transparency and accountability. Guidelines can be accessed at the Texas Ethics Commission.

Utah

Utah requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are essential for ensuring that voters are aware of who is behind the political messages they encounter. For more information, visit the Utah Lieutenant Governor’s Office.

Vermont

In Vermont, political yard signs must include disclaimers stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political advertisements. Legal specifics can be found on the Vermont Secretary of State’s website.

Virginia

Virginia requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Virginia’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Virginia Department of Elections.

Washington

In Washington, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Washington State Public Disclosure Commission.

West Virginia

West Virginia mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the West Virginia Secretary of State.

Wisconsin

In Wisconsin, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the Wisconsin Ethics Commission.

Wyoming

Wyoming requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of Wyoming’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the Wyoming Secretary of State.

Closing thoughts

This comprehensive guide covers the disclaimer requirements for political yard signs in all 50 states, highlighting the importance of transparency and accountability in political advertising. As laws and regulations can evolve, it’s advisable to consult the latest legal resources or state election commissions for the most current information. This guide aims to assist campaigns in navigating the complexities of political advertising, ensuring compliance with state laws and contributing to an informed electorate.

Local Marketing Hacks To Keep Your Business Ahead Of The Competition

Matt Medel 0Comment
Signs provide on-the-spot information about your business.

Table of Contents

When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies.

Potential customers in your local area need to be aware that your business exists and that you can offer them the products and services they’re looking for.

And while local businesses are making a comeback (with more and more people choosing to shop where they are), many now find the most relevant stores through a web search.

What this means is that your marketing strategy needs to reach people both online and offline. You need a physical presence, as well as a virtual one.

Here are four marketing hacks for local businesses that will help point more customers straight to your door.

Optimize For Local SEO

When people search for goods and services online, they generally do it through their mobile phone. As long as their location settings are on, the search results will point them towards local stores.

When people are provided with a local suggestion, they will visit within 24 hours and 18% of those visits result in sales. So, it really does pay to make sure your business is one of those that are mentioned in search results.

But how can you make sure you appear near the top of the pile? There are a few things you can do:

  • Make sure you have a Google My Business account and enter as much information as you possibly can. You should always include your business’s opening hours, a link to your website, photos of your premises and a detailed description of what you do.
  • Do the same for Bing Local and Yahoo Local.
  • Show Google that you are relevant to the searcher’s inquiry by optimizing your description for the search terms (keywords) they might use to find you.
  • Go one step further with optimizing for keywords and set up a Google Places account. You can enter all of your relevant keywords here and they should be optimized for your location. For example, use ‘tire fitters Bradford’, rather than plain old ‘tire fitters’.

Ideally, you will only use high-resolution images and make sure the information you have on Google My Business, Bing Local and Yahoo Local is the same as on your website. You can add some keyword tools to your website builders, or use free web applications like Google Search Console and Suggestion Keyword Finder.

Create An Online Presence Through Reviews

Online consumer reviews play a key role in driving traffic to your business and boosting your search engine rankings. An astounding 93% of all consumers report that online reviews have a significant impact on their purchasing habits.

You can’t ignore the numbers. Harnessing the power of word-of-mouth by requesting reviews from your customers is one of the best things you can do for your business. You can start by:

  • Providing links to prominent review sites in customer follow-up emails
  • Mentioning reviews on receipts
  • Placing posters within your premises that point to places to leave reviews
  • Asking your staff to request reviews from the customers they serve

Encouraging your customers to leave reviews on Google, Bing and Yahoo can drastically increase your online visibility and make it more likely they’ll visit you when you come up in map search results.

Use Local Signage

To reach a wider audience, you need to expand your online presence. But tried and tested local advertising should not be ignored. Investing in local signage is one of the best ways to drive foot traffic to your business, especially if you’re not located within the main shopping area.

It’s also a great way to reinforce your company’s brand and make your business instantly recognizable to local people. Alongside the internet, signage is a 24/7 solution. It works on your behalf all day, every day.

For anyone attempting to find you from an internet search, some measure of signage that points to your premises is essential. Adding your website URL to your it can increase the ROI from your signage investment since a lot of people prefer to check out a business online before trekking out to their local store.

Some of the best signage solutions for local businesses include:

You can even mix up your strategy across your signs. On some, simply promote your business’s name and contact information. On others, advertise any local events your business is holding, or special promotions you’re running.

Final Thoughts…

They say diversity is the spice of life and this also rings true for advertising. But you don’t have to stay up into the small hours or be constantly on call to make a real difference to your online and offline presence. Both local SEO and physical marketing tactics work for you, even while you sleep. So get yourself on Google maps, invest in some local signage, and watch as the customers roll on in.

About the Author:

“Jodie is a passionate writer and editor (MSc BA Cantab) partnering with UK Web Host Review. She loves to translate dense material into information everyone can access and explores design, branding, and market psychology. Connect with her on Linkedin“
 

Screen vs Digital: A Printing Conundrum That’s Good to Have

Matt Medel 0Comment

Screen vs. Digital

For anyone who’s been working in the print industry for some time, it would be easy for them to tell the difference between a screen-printed sign and a digitally printed one. If you’re new to the industry or if you just want a better understanding of what these differences are, then you’ve come to the right place. Instead of asking yourself which method is better, you should be asking which is better for the way you plan on promoting your signs. What you need your signs for, will help determine which option is better for you. As we jump into the different techniques, we will discover the pros and cons of each method and highlight which attributes make them worthy competitors in the industry. For this particular comparison, we’re going to assume the same material (corrugated plastic) was used for both formats.

Screen

Screen printing has been around for a very long time. It has proven to be one of the most reliable ways to get the job done and at a decent price. This technique requires a fine mesh screen that gets coated with a chemical known as an emulsion. Once dried, a stencil can then be made to print with. It then gets placed into a machine or some form of printing table where ink is added and the print can begin. The image then gets transferred to the correx, (the material commonly used for yard signs) with the swipe of a squeegee that has a good amount of pressure on it. After printing is complete, it goes under a UV light to cure the wet ink, and boom, you got yourself a sign.

Most screen-printed signs are printed with a standard color selection of UV inks, so they can be cured quickly, and they will last longer against outdoor elements. Because of that feature, they are most commonly used outside. The ink used in screen-printing also has more of a gloss finish when completed. A big reason why people use screen printing is that higher quantities can be printed at a lower cost. One downside to printing in this manner is that full-color signs cannot be done. That means you can only print with a maximum of 4 colors in one design. However, most print shops that do screen-printing limit it to 3 colors. On average, signs done with this style tend to last about 3 – 5 years, enduring the weather that all the seasons have to offer.

Digital

In the other corner, we have digitally printed signs. Digital-printing presses have become more popular lately and are commonly used for their faster turnaround times and the ability to modify an image. These signs are printed in the way the name implies, digitally, meaning a big printer that usually uses Inkjet or Laser printing to lay down a design onto the sign. It’s like a desktop printer, just on a larger scale. An image is loaded into the machine’s queue, along with the desired material, and then the print can begin. As it prints, a giant print head moves back and forth, putting down the image one band at a time, also curing the ink being used at the same time. Once finished, the sign comes out ready to use; no extra drying time needed.

Digitally printed signs are used more in an indoor setting rather than outdoor. Although the ink used is also UV ink, it’s only rated for 2 – 3 years of prolonged outdoor exposure. On the plus side, digital printing can allow full-color signs along with full bleed. Full bleed means the image goes to all edges of the sign. In screen printing, a 1/3 of an inch blank border is left on the sign. Due to these benefits, digitally printed signs are more expensive per unit than screen-printed ones.

Conclusion

Depending on your needs for signage and where you plan on having your business or campaign signs placed will be the biggest determining factor when it comes to choosing which of these methods is the best fit for you. If you have a simple design, that you need a lot of copies of, and want to put them around the neighborhood, then screen-printed signs are the way to go. On the other hand, if you need just five duplicates of an intricate layout, we would recommend the digital option for that. Let’s say you have a full-color design and need a high quantity. You’re going to land at a middle price point but might have to pay just a little extra for your signage. The same goes for a small quantity with a simple design. Since it takes more resources to make a screen-printed sign than it would for a digitally-printed one, it’s more cost-effective for any customer to go digital for an order like that. This should help give you a better understanding of the two formats and aid you in your purchasing decision.

If you have any further questions or are still apprehensive of which way to go, feel free to contact our customer service specialists who are ready to help.

Affordable Business Signs That Appeal to Customers

Matt Medel 0Comment

Table of Contents

Yard signs have stood the test of time and have been most popular to 3 local markets; good old fashion garage sales, political campaigns, and real estate. There are other markets to appeal to such as small businesses or contractors, but the ones mentioned before are the three main contenders. So, what does it take to make those signs eye-catching? Is it the font or colors? Is it a unique design? With only a few seconds to attract the attention of your audience, knowing these certain insights can give you an extra boost over your competitors and could have potential clients choosing you first. As we go over these tricks of the trade, keep in mind that your signs are not limited to these guidelines and you are free to create your signs as you see fit.

Why use yard signs for your business?

Yard signs are much cheaper than larger forms of advertising and are highly effective from a local standpoint. Made from a 4mm piece of corrugated plastic, most yard signs are 18” x 24” and are printed with a UV ink which helps for prolonged outdoor exposure. They’re less expensive than billboards, LED and digital ad displays, but will endure the elements as well.

Insider Knowledge

Something to consider when designing your sign is the budget you have to work with. The bigger the budget, the more colors and/or higher quantity you can attain. A smaller budget suggests a one-color sign at a much lower quantity. Another thing to think about is, what colors do your competitors use? You don’t want to have signs that match too closely to your competition’s colors or design. Below are more key points to help you achieve your goal of an affordable and appealing sign that gets your message across.

  • Keep It Local! – Yard signs are a great local strategy for small businesses and using the local lingo to promote your message is a great way get your point across. If you can easily communicate with your community then it makes reaching your market that much more effortless.
  • Keep It Simple! – By keeping the message on your signs simple and clear, you’ll be able to get more attention with just a few words. Overdesigned logos or too many words can deter someone from wanting to read your sign. For yard signs, there is a small window to nab the reader’s attention so keeping it easy to read should do the trick.
  • Text Layout! – Make sure to distribute the words on your signs wisely. Too much clutter will defeat the purpose of the sign. You want to make it as aesthetically pleasing as possible, so simple fonts and bold colors are what you’re going to be looking for when designing your sign.
  • Location of Signs! – High traffic areas are key to the success of your signs. You’ll also want to consider the height of which your signs are going to be displayed. Finding that perfect viewing angle can be tricky, but oh so rewarding. The surroundings of your signs are something to think about as well. You wouldn’t want a pesky bush getting in the way of your reach.
  • Be different! – Having a funny slogan or a witty phrase can definitely help with standing out from the rest. As long as you keep it tasteful, non-offensive and in-line with the message you are trying to put out there, then there is no reason you can’t make a sign to remember.

These are just a few of the deciding factors to consider when creating your sign’s design. Remember, you don’t have to adhere to these methods entirely, just use what you need to help get your layout started. Hope these tips were useful and have answered some doubts you might have had about making your signs more appealing to your customers. With this new-found knowledge behind you and a wide variety of templates to choose from online, there’s nothing to hold you back from getting started!

SOLD! How real estate signs have last the test of time among other marketing tactics.

Matt Medel 0Comment

Table of Contents

There are numerous places where you can acquire real estate signs, be it online or at your local print shop. There are also many different styles of real estate signs that you could purchase, but how do you know which one to choose? As we further discuss what makes these signs affordable and captivating, we will discover price ranges, do’s and don’ts, and how to use them to your advantage.

What is a real estate sign?

The most standard form of a real estate sign is a 4mm corrugated plastic sign that commonly comes in the size of 18” x 24” and needs wire stakes or wood stakes to display them. These signs are also known as bandit signs, placards, or real estate lawn signs. More durable signs are made from aluminum and are printed digitally. These signs come accompanied by a steel sign frame that the sign slides into through the top or side. There are also real estate post signs or colonial post signs that are much more expensive but last quite a while. These usually have an upside-down “L” shape and have the sign hanging from the top. Metal or plastic signs can be displayed with the post. Also, the post and sign are usually sold separately, so keep that in mind when making your decision. Vinyl banners can also be used as signage for real estate. It really just depends on the 5 w’s: who, what, where, when and why the purpose of your message to determine the best signage to go with.

Eye-Catching Signs

Now that we know what real estate signs are, we can discuss how to make your signs attract some attention. The simpler the better. Too much clutter from too many words can have your audience shy away from reading your sign. You don’t want that, so simple fonts and bold colors are what you are looking for when trying to make your signs stand out. Also, consider how the words on your signs are arranged. Making your sign as aesthetically pleasing as possible is the goal here, too many words are a no-no. You can try using some of the local lingoes to help spread the word on a new property. Having a good understanding of your community can help tremendously with your future clientele. Where you choose to display your yard signs is going to play a big factor in helping you get more business as well. High traffic areas are ideal for signage. The more people you have passing by, the higher of a chance you have at turning one into a buyer. Another thing to try is making your signs funny. A witty slogan or phrase can go a long way with potential buyers/sellers. Make sure to keep it tasteful, non-offensive, and in-line with what you are trying to promote.

Cost

Corrugated plastic signs are usually going to be the most affordable option. An order of 100, 1 color, one-sided signs are only going to run you around $99 to $250 bucks. That includes the wire stakes or wood stakes. There are local shops or multiple online stores where you can order signs like these. Ordering higher volumes can help get some serious traction buying or selling houses.

Another option realtors go with is the aluminum signs with steel frames. These are a great choice when you need small quantities but also want something more durable. They won’t rust so withstanding the elements is no issue here, but because of the higher quality of material, they will be more expensive. If you ordered 5, 2-sided aluminum signs, with steel frames, you’d be looking at around 180 to 400 dollars.

Lastly, a more high-end choice we’d like to mention is real estate post signs. The post themselves can vary in material-type, such as wood, metal or vinyl PVC. The more common choice is vinyl PVC, since its plastic and less expensive than the other two. If you’re lucky enough to find both the signs and the posts in the same place, capitalize on it. Let’s say you ordered 5 of the post signs. On average, these are going to run you around 550 to 750 dollars. It could be more if you have to buy the signs and posts separately.

Conclusion

After checking into the different styles of real estate signs, it’s a fair assumption to say that the corrugated plastic signs are the most affordable choice. Next would be the aluminum signs with steel frames and lastly, the real estate sign posts. All of these have a similar purpose, but where and how you are displaying your signs will help determine which ones to get. If you have just 2 houses to sell, post signs or aluminum signs with steel frames would be ideal. You can fully customize your design with the tips provided to make them as appealing to your buyers\sellers as possible. Keep in mind that some brokers and realtors may have a franchise manufacturer they would rather you get your signs from. Talk to your company and see what you can do for your promotions. Making the best sign you can for the best price you can get is the goal and hopefully, these suggestions help you achieve just that!

How to Install Your Yard Sign!

Matt Medel 0Comment
Yard Sign With Different Stands
Yard Signs With Different Stands

Table of Contents

As you know, yard signs in general don’t do very well without the help of something keeping them in place. Even poster’s need thumb tacks. We understand your ad is going to endure things like heavy wind, rain, ice, and snow. We don’t want these or any other elements washing away your potential revenue. Knowing that the yard sign for your business or campaign signage is going to be secure is a must, so we’re here to help. Here we have gathered some items to help bring you peace of mind.

What are H-wires?

We have four basic H-wire stands that we sell from our warehouse, all of which easily slide into the flutes of your sign. Each H-wire is made of slim metal posts that are fashioned together to form an “H”. First, we have our standard H-wires which is our top rated and best seller. It’s 30” x 10” and is $1.19. Next we have our economy H-wires and they’re 24” x 10” with a price of $1.09. Then we have our heavy duty H-wires which are the same dimensions as our standard except the actual thickness of the metal is greater and the top posts are slightly wider. These go for $3.40 each. Last but not least are the half sized H-wires which are 15” x 10” and they start at $0.92 . All of our H-wires have available price breaks so don’t be afraid to order more and save.

Yard Sign Accessories

Aside from our H-wire collection we also have other accessories like wood stakes, plastic sign frames, and steel sign frames. We also offer U-channel sign posts and plastic A-frame sign holders for your more particular needs. A-frame sign holders are good for indoor ads, like in a mall. The plastic sign frames, wood stakes, and all of our steel frames are perfect for outdoor signage and can be installed with a hammer and some elbow grease. These will not only keep your signs in place but will stay there for as long as you need, while taking on the surrounding environment.

Here’s where you can get your yard sign accessories and get started! A good tip to remember when placing yard signs is that six feet from the curb is considered public property so if you don’t want your yard sign up for grabs, push them back a smidge; closer to the house so it’s on private property. This ordinance varies from city to city so make sure and check with the proper local officials. Some people are even adding extra protection to their signs to keep thieves from taking them. You can read about it here! We here at Super Cheap Signs are glad to be able to assist you with all of your sign needs and as always, thank you for your business!

Yard Signs: What They Are and What to Know

Matt Medel 1Comment

Yard signs fresh of the press!
Yard signs fresh of the press!

Why Yard Signs?

Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

Get Your Yard Signs Noticed!

Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

How Effective Are Political Yard Signs, Really?

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Political yard signs on a street corner in Austin, TX.
Political Yard Signs at Their Best!

Table of Contents

Are Political Yard Signs Effective?

    What if I said yes and no? Political yard signs have been around for a long time which brings people to ask how efficient they really are. Surprisingly enough, they are effective to the point where they can help a candidate by a little more than a percentage point. However, if you’re running for federal office then I wouldn’t count on it.

    A study performed by Columbia University – more specifically lead author Donald Green – told POLITCO that yard signs can add 1.7 percentage points on average. So yes, they help, but not as much as we have previously believed. According to the researchers, “It appears that signs typically have a modest effect on advertising candidates’ vote shares — an effect that is probably greater than zero but unlikely to be large enough to alter the outcome of a contest that would otherwise be decided by more than a few percentage points.”

    “We were surprised by these findings, because the conventional wisdom is that lawn signs don’t do much — they’re supposed to be a waste of money and time. Many campaign consultants think that signs ‘preach to the choir’ and not much else,” says Alex Coppock, a co-author in the study. At $3-$10 bucks a pop, it’s not hard to see why consultants would say or think this. That would also bring up more questions like; how many political yard signs can your candidate’s campaign afford? Who’s going to place and pick up your signs? It seems to bring more hassle than relief but there is a small light at the end of the tunnel.

Why campaign signs?

    “My guess is that part of the reason that the effect is small is because any campaign tactic — signs, ads, mailers, calls, etc. — only move people around at the margin. In many ways, it would be strange if the effect were bigger. Imagine a world in which the presence or absence of lawn signs could swing an election by 10 points.” Coppock later adds. If this were the case, many consultants would have their candidates’ campaign based around that tactic, along with a sizable budget to allocate those needs. That would leave too much uncovered ground, in many aspects, and make it too easy for someone to win, simply because they had an amazing campaign sign. Not only does that seem both, unfair and unfitting of a candidate, but also ridiculous. Thankfully, that’s not the situation.

    We can say that lawn campaign signage definitely won’t change any time soon, merely because there is still such a high demand for political yard signs. Also, we need to take into consideration the psychological effect that lawn signs can have on the opposing candidates. Seeing enough of your competition’s signs scattered amongst the community, that your trying to up-keep, can really deter a candidate’s enthusiasm and possibly shy them away from the idea of running completely. Plus, some supporters are going to feel comfort in having the person they support on the signs in their front yard. Either way, Political yard signs are a staple in campaigning and are going to remain so until a new, revolutionary tactic comes about. Until then, Super Cheap Signs will be here to answer the call.

Keep It In the Community: Local Marketing

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In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense anywhere except in a vehicle?

Surprisingly, yes. The Go Local movement is gaining ground. From farmer’s markets to Yelp reviews, Google Maps to hyper-local ezines, people are hungry to learn more about their immediate neighborhood. Until we can drink virtual latté, this trend will likely continue.

What does Go Local marketing mean for signage?

  • Sign up for the local angle. Consider affixing “Buy Local” decals to your products or packaging to remind customers you’re a local business, and that by buying your products, their dollars remain in the community to boost the local economy. Your in-store banners and external marketing products such as sandwich boards and spinner signs should all carry the “Buy Local” theme.
  • Socialize locally. Social media is global, but that doesn’t mean your business can’t play up the local focus. On your Facebook page, for instance (yes, your business definitely needs to have one), you can reward new and existing customers who “Like” your page — which also tells other site visitors that they prefer to shop locally. The thank-you for a “Like” can be anything from a one-time discount to a small gift with their next purchase — a simple way to acknowledge support and let them know you appreciate their business. Be sure to include an image of your “Buy Local” signage on your Facebook real estate.
  • Support the community. Does the high school football team need signage for their stadium? Could your town’s SeniorCenter use some help hanging holiday banners, balloons or lights? Every community offers numerous opportunities to make a difference — and the positive PR for your business is a nice side benefit.

Who knows, with all this local emphasis, you might just find a new best buddy across town, rather than across the world.

Foam on the Range: Foamboard signs

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Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is!

Foam is where the art is. Foamboard is a backing material widely used in framing art: a superior quality, versatile foam sheet sandwiched between PVC plastic to give you reliable results every time.

Foamboard is fabulous for advertising everything from your store’s holiday sale to a new product display. You can write on foamboard with Super Cheap Signs’ permanent markers, creating a personalized message for your special audience. You can even use foamboard for spinner signs, adding to its adaptability. While they’re ideal for indoor use, foamboard signs are relatively durable in outdoor weather, too, holding up for awhile even in the rain before beginning to dissolve. (This can also be a fun experience for employees with a quirky sense of humor.)

When you use our foamboard for indoor advertising, however, the main caveat is to prevent people from wanting to play with it the way they do with packing peanuts. Maybe you’ll want to keep some play foam around to distract your more artistic customers. A game of Nerf baseball, anyone? Super Cheap Signs got you covered.

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