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Screen vs Digital: A Printing Conundrum That’s Good to Have

Matt Medel 0Comment

Screen vs. Digital

For anyone who’s been working in the print industry for some time, it would be easy for them to tell the difference between a screen-printed sign and a digitally printed one. If you’re new to the industry or if you just want a better understanding of what these differences are, then you’ve come to the right place. Instead of asking yourself which method is better, you should be asking which is better for the way you plan on promoting your signs. What you need your signs for, will help determine which option is better for you. As we jump into the different techniques, we will discover the pros and cons of each method and highlight which attributes make them worthy competitors in the industry. For this particular comparison, we’re going to assume the same material (corrugated plastic) was used for both formats.

Screen

Screen printing has been around for a very long time. It has proven to be one of the most reliable ways to get the job done and at a decent price. This technique requires a fine mesh screen that gets coated with a chemical known as an emulsion. Once dried, a stencil can then be made to print with. It then gets placed into a machine or some form of printing table where ink is added and the print can begin. The image then gets transferred to the correx, (the material commonly used for yard signs) with the swipe of a squeegee that has a good amount of pressure on it. After printing is complete, it goes under a UV light to cure the wet ink, and boom, you got yourself a sign.

Most screen-printed signs are printed with a standard color selection of UV inks, so they can be cured quickly, and they will last longer against outdoor elements. Because of that feature, they are most commonly used outside. The ink used in screen-printing also has more of a gloss finish when completed. A big reason why people use screen printing is that higher quantities can be printed at a lower cost. One downside to printing in this manner is that full-color signs cannot be done. That means you can only print with a maximum of 4 colors in one design. However, most print shops that do screen-printing limit it to 3 colors. On average, signs done with this style tend to last about 3 – 5 years, enduring the weather that all the seasons have to offer.

Digital

In the other corner, we have digitally printed signs. Digital-printing presses have become more popular lately and are commonly used for their faster turnaround times and the ability to modify an image. These signs are printed in the way the name implies, digitally, meaning a big printer that usually uses Inkjet or Laser printing to lay down a design onto the sign. It’s like a desktop printer, just on a larger scale. An image is loaded into the machine’s queue, along with the desired material, and then the print can begin. As it prints, a giant print head moves back and forth, putting down the image one band at a time, also curing the ink being used at the same time. Once finished, the sign comes out ready to use; no extra drying time needed.

Digitally printed signs are used more in an indoor setting rather than outdoor. Although the ink used is also UV ink, it’s only rated for 2 – 3 years of prolonged outdoor exposure. On the plus side, digital printing can allow full-color signs along with full bleed. Full bleed means the image goes to all edges of the sign. In screen printing, a 1/3 of an inch blank border is left on the sign. Due to these benefits, digitally printed signs are more expensive per unit than screen-printed ones.

Conclusion

Depending on your needs for signage and where you plan on having your business or campaign signs placed will be the biggest determining factor when it comes to choosing which of these methods is the best fit for you. If you have a simple design, that you need a lot of copies of, and want to put them around the neighborhood, then screen-printed signs are the way to go. On the other hand, if you need just five duplicates of an intricate layout, we would recommend the digital option for that. Let’s say you have a full-color design and need a high quantity. You’re going to land at a middle price point but might have to pay just a little extra for your signage. The same goes for a small quantity with a simple design. Since it takes more resources to make a screen-printed sign than it would for a digitally-printed one, it’s more cost-effective for any customer to go digital for an order like that. This should help give you a better understanding of the two formats and aid you in your purchasing decision.

If you have any further questions or are still apprehensive of which way to go, feel free to contact our customer service specialists who are ready to help.

Affordable Business Signs That Appeal to Customers

Matt Medel 0Comment

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Yard signs have stood the test of time and have been most popular to 3 local markets; good old fashion garage sales, political campaigns, and real estate. There are other markets to appeal to such as small businesses or contractors, but the ones mentioned before are the three main contenders. So, what does it take to make those signs eye-catching? Is it the font or colors? Is it a unique design? With only a few seconds to attract the attention of your audience, knowing these certain insights can give you an extra boost over your competitors and could have potential clients choosing you first. As we go over these tricks of the trade, keep in mind that your signs are not limited to these guidelines and you are free to create your signs as you see fit.

Why use yard signs for your business?

Yard signs are much cheaper than larger forms of advertising and are highly effective from a local standpoint. Made from a 4mm piece of corrugated plastic, most yard signs are 18” x 24” and are printed with a UV ink which helps for prolonged outdoor exposure. They’re less expensive than billboards, LED and digital ad displays, but will endure the elements as well.

Insider Knowledge

Something to consider when designing your sign is the budget you have to work with. The bigger the budget, the more colors and/or higher quantity you can attain. A smaller budget suggests a one-color sign at a much lower quantity. Another thing to think about is, what colors do your competitors use? You don’t want to have signs that match too closely to your competition’s colors or design. Below are more key points to help you achieve your goal of an affordable and appealing sign that gets your message across.

  • Keep It Local! – Yard signs are a great local strategy for small businesses and using the local lingo to promote your message is a great way get your point across. If you can easily communicate with your community then it makes reaching your market that much more effortless.
  • Keep It Simple! – By keeping the message on your signs simple and clear, you’ll be able to get more attention with just a few words. Overdesigned logos or too many words can deter someone from wanting to read your sign. For yard signs, there is a small window to nab the reader’s attention so keeping it easy to read should do the trick.
  • Text Layout! – Make sure to distribute the words on your signs wisely. Too much clutter will defeat the purpose of the sign. You want to make it as aesthetically pleasing as possible, so simple fonts and bold colors are what you’re going to be looking for when designing your sign.
  • Location of Signs! – High traffic areas are key to the success of your signs. You’ll also want to consider the height of which your signs are going to be displayed. Finding that perfect viewing angle can be tricky, but oh so rewarding. The surroundings of your signs are something to think about as well. You wouldn’t want a pesky bush getting in the way of your reach.
  • Be different! – Having a funny slogan or a witty phrase can definitely help with standing out from the rest. As long as you keep it tasteful, non-offensive and in-line with the message you are trying to put out there, then there is no reason you can’t make a sign to remember.

These are just a few of the deciding factors to consider when creating your sign’s design. Remember, you don’t have to adhere to these methods entirely, just use what you need to help get your layout started. Hope these tips were useful and have answered some doubts you might have had about making your signs more appealing to your customers. With this new-found knowledge behind you and a wide variety of templates to choose from online, there’s nothing to hold you back from getting started!

SOLD! How real estate signs have last the test of time among other marketing tactics.

Matt Medel 0Comment

Table of Contents

There are numerous places where you can acquire real estate signs, be it online or at your local print shop. There are also many different styles of real estate signs that you could purchase, but how do you know which one to choose? As we further discuss what makes these signs affordable and captivating, we will discover price ranges, do’s and don’ts, and how to use them to your advantage.

What is a real estate sign?

The most standard form of a real estate sign is a 4mm corrugated plastic sign that commonly comes in the size of 18” x 24” and needs wire stakes or wood stakes to display them. These signs are also known as bandit signs, placards, or real estate lawn signs. More durable signs are made from aluminum and are printed digitally. These signs come accompanied by a steel sign frame that the sign slides into through the top or side. There are also real estate post signs or colonial post signs that are much more expensive but last quite a while. These usually have an upside-down “L” shape and have the sign hanging from the top. Metal or plastic signs can be displayed with the post. Also, the post and sign are usually sold separately, so keep that in mind when making your decision. Vinyl banners can also be used as signage for real estate. It really just depends on the 5 w’s: who, what, where, when and why the purpose of your message to determine the best signage to go with.

Eye-Catching Signs

Now that we know what real estate signs are, we can discuss how to make your signs attract some attention. The simpler the better. Too much clutter from too many words can have your audience shy away from reading your sign. You don’t want that, so simple fonts and bold colors are what you are looking for when trying to make your signs stand out. Also, consider how the words on your signs are arranged. Making your sign as aesthetically pleasing as possible is the goal here, too many words are a no-no. You can try using some of the local lingoes to help spread the word on a new property. Having a good understanding of your community can help tremendously with your future clientele. Where you choose to display your yard signs is going to play a big factor in helping you get more business as well. High traffic areas are ideal for signage. The more people you have passing by, the higher of a chance you have at turning one into a buyer. Another thing to try is making your signs funny. A witty slogan or phrase can go a long way with potential buyers/sellers. Make sure to keep it tasteful, non-offensive, and in-line with what you are trying to promote.

Cost

Corrugated plastic signs are usually going to be the most affordable option. An order of 100, 1 color, one-sided signs are only going to run you around $99 to $250 bucks. That includes the wire stakes or wood stakes. There are local shops or multiple online stores where you can order signs like these. Ordering higher volumes can help get some serious traction buying or selling houses.

Another option realtors go with is the aluminum signs with steel frames. These are a great choice when you need small quantities but also want something more durable. They won’t rust so withstanding the elements is no issue here, but because of the higher quality of material, they will be more expensive. If you ordered 5, 2-sided aluminum signs, with steel frames, you’d be looking at around 180 to 400 dollars.

Lastly, a more high-end choice we’d like to mention is real estate post signs. The post themselves can vary in material-type, such as wood, metal or vinyl PVC. The more common choice is vinyl PVC, since its plastic and less expensive than the other two. If you’re lucky enough to find both the signs and the posts in the same place, capitalize on it. Let’s say you ordered 5 of the post signs. On average, these are going to run you around 550 to 750 dollars. It could be more if you have to buy the signs and posts separately.

Conclusion

After checking into the different styles of real estate signs, it’s a fair assumption to say that the corrugated plastic signs are the most affordable choice. Next would be the aluminum signs with steel frames and lastly, the real estate sign posts. All of these have a similar purpose, but where and how you are displaying your signs will help determine which ones to get. If you have just 2 houses to sell, post signs or aluminum signs with steel frames would be ideal. You can fully customize your design with the tips provided to make them as appealing to your buyers\sellers as possible. Keep in mind that some brokers and realtors may have a franchise manufacturer they would rather you get your signs from. Talk to your company and see what you can do for your promotions. Making the best sign you can for the best price you can get is the goal and hopefully, these suggestions help you achieve just that!

Big Campaign Signs: A Big Winner Post-Election

Matt Medel 0Comment
Political Big Campaign Signs for 2018 Primaries
A row of political campaign signs greeting voters at a residential corner street for the 2018 primary elections.

Table of Contents

As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs can also make a big impression on your potential customers.

Business/Restaurants

Let’s say you have a new restaurant or business that you want to get more attention for. With a sign the size of a big campaign sign, you’re surely going to grab some attention, but using them closer to the actual location has proven to be more effective than just in the neighborhood. On the other hand, these are also effective from great distances. A sign for your establishment, saying that its 10 miles away and which way to head, will make it a lot easier for future patrons to find their way to you. Plus, it sure beats getting a billboard! Not that there’s anything wrong with billboards, but corrugated plastic is more budget-friendly, costing hundreds to thousands less depending on your area.

Real Estate

Another use you can find for these signs is for real estate. Now there are other options that may have worked for you in the past, such as yard signs, but why not add to your arsenal by having a big real estate sign for you to show future clients where to buy on a plot of land? Maybe a new subdivision is in the works and you need to bring some attention to it. One of these can certainly do the trick but keep in mind that MDO plywood signs are usually used for this kind of thing. A big corrugated plastic sign is still very worthy when displayed correctly and is significantly cheaper.

Promotional

You could be having an event special or a seasonal sale that you would like to advertise. Something like a firework stand or a Christmas tree farm. You can display some of these bad boys in likeness to the big business/restaurant signs but since you’re only going to have these signs up for a short period of time, your signs should last longer than your non-seasonal competitors.

Large Campaign Signs are made from a 4’ x 8’ or a 4’ x 4’ sheet of 4mm corrugated plastic and are digitally printed. That means that a large format, Inkjet or Laser printer will be used to print your signs. Think of how your desktop printer works, just on a much larger scale. They are printed with UV ink and are rated for 3 years of prolonged outdoor exposure. You can always display them indoors but because of their large stature, outside may be more fitting. Don’t forget that you’ll need posts that are sturdy to keep these big boys up, U-Channel Sign Posts are a great reliable solution.

Whatever the purpose of your promotional efforts, it’s a good idea to consider big campaign signs as a new, more creative approach to help with your promotional needs. We hope you find this information useful and that you can capitalize on some of these ideas. Who knows, you may even come up with your own use for these signs; the possibilities are endless.

How to Install Your Yard Sign!

Matt Medel 0Comment
Yard Sign With Different Stands
Yard Signs With Different Stands

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As you know, yard signs in general don’t do very well without the help of something keeping them in place. Even poster’s need thumb tacks. We understand your ad is going to endure things like heavy wind, rain, ice, and snow. We don’t want these or any other elements washing away your potential revenue. Knowing that the yard sign for your business or campaign signage is going to be secure is a must, so we’re here to help. Here we have gathered some items to help bring you peace of mind.

What are H-wires?

We have four basic H-wire stands that we sell from our warehouse, all of which easily slide into the flutes of your sign. Each H-wire is made of slim metal posts that are fashioned together to form an “H”. First, we have our standard H-wires which is our top rated and best seller. It’s 30” x 10” and is $1.19. Next we have our economy H-wires and they’re 24” x 10” with a price of $1.09. Then we have our heavy duty H-wires which are the same dimensions as our standard except the actual thickness of the metal is greater and the top posts are slightly wider. These go for $3.40 each. Last but not least are the half sized H-wires which are 15” x 10” and they start at $0.92 . All of our H-wires have available price breaks so don’t be afraid to order more and save.

Yard Sign Accessories

Aside from our H-wire collection we also have other accessories like wood stakes, plastic sign frames, and steel sign frames. We also offer U-channel sign posts and plastic A-frame sign holders for your more particular needs. A-frame sign holders are good for indoor ads, like in a mall. The plastic sign frames, wood stakes, and all of our steel frames are perfect for outdoor signage and can be installed with a hammer and some elbow grease. These will not only keep your signs in place but will stay there for as long as you need, while taking on the surrounding environment.

Here’s where you can get your yard sign accessories and get started! A good tip to remember when placing yard signs is that six feet from the curb is considered public property so if you don’t want your yard sign up for grabs, push them back a smidge; closer to the house so it’s on private property. This ordinance varies from city to city so make sure and check with the proper local officials. Some people are even adding extra protection to their signs to keep thieves from taking them. You can read about it here! We here at Super Cheap Signs are glad to be able to assist you with all of your sign needs and as always, thank you for your business!

Yard Signs: What They Are and What to Know

Matt Medel 1Comment

Yard signs fresh of the press!
Yard signs fresh of the press!

Why Yard Signs?

Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

Get Your Yard Signs Noticed!

Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

Winning Yard Signs: How to Make One

Matt Medel 0Comment
making a yard sign
A stencil for a yard sign being placed into a printing press

Table of Contents

Making an effective yard sign is more tedious than one would probably think. First, you need a design or an image you want to put on a sign. Afterward, you will need to make a stencil for that image; that alone is a multi-step process. Furthermore, the stencil gets matched with a piece of corrugated plastic, so the design registers correctly with a blank sign. We’ll take some ink and transfer the image onto the corrugated plastic. Finally, you have to let the ink cure for a long-lasting, permanent finish that will stand up to any elements and conditions it may be up against. Now that you’ve done all the hard work, you’ll have a high-quality and durable plastic sign ready to start working for you.

Making a Yard Sign Stencil

Let’s back up and start from the beginning once you choose a design or image you want to use for your business advertisement or campaign sign, it’s time to make a transfer film. This film, in essence, is the negative image of your sign. With the film made, we take it to a dark room and transfer it to a silk screen that has already been coated with emulsion. The emulsion is a photo-sensitive material that comes in the form of a liquid. It’s extremely viscous and needs to have sensitizer added to it. This process makes the emulsion photo-sensitive. Take the mixed emulsion and add a very thin coat to the screen; wait for it to dry. The screen is now stencil-ready.

We take the film from earlier, place it on an exposure table, and then cover it with the prepared screen. Go ahead and fire up that exposure table so it can begin to emit ultraviolet light. Some emulsion on the screen will come into contact with that UV light. As a reaction, those areas of emulsion get trapped on the screen. The film blocks out the rest of the light from touching the rest of the emulsion. For about 30 seconds, we wait for the UV light to do its thing.

Time to rinse. Remove the screen from the exposure table for this next part. Hit the screen with water, and the unexposed emulsion should fall right out. This works best with pressurized water. Once you’ve gotten the image rinsed out, you’re left with the stencil that will be used for making the actual yard sign. Again, it needs to dry.

Print-Ready Yard Sign Templates

Now we’re ready for printing. From here, we put the stencil onto a printing press or printing table and firmly secure it. This will stop the screen from moving during the printing process. Now we have to register a blank sign under your stencil, then add some ink. This is usually UV ink, so it will last longer outdoors. Next, you will have a squeegee that swipes the ink through the entire image from top to bottom. If done correctly, you now have a freshly printed yard sign with wet ink. The final step is to leave your sign out to dry, or you can cure it quickly with direct exposure to sunlight.

This is just one description of how the screen printing process can be done; however, there are multiple ways of accomplishing the same task. Here at Super Cheap Signs, we use automated presses to do the same thing and achieve a higher level of productivity. Hopefully, this helps give a better understanding of how an idea turns into something that can be showcased for all to appreciate.

How Effective Are Political Yard Signs, Really?

Matt Medel 0Comment
Political yard signs on a street corner in Austin, TX.
Political Yard Signs at Their Best!

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Are Political Yard Signs Effective?

    What if I said yes and no? Political yard signs have been around for a long time which brings people to ask how efficient they really are. Surprisingly enough, they are effective to the point where they can help a candidate by a little more than a percentage point. However, if you’re running for federal office then I wouldn’t count on it.

    A study performed by Columbia University – more specifically lead author Donald Green – told POLITCO that yard signs can add 1.7 percentage points on average. So yes, they help, but not as much as we have previously believed. According to the researchers, “It appears that signs typically have a modest effect on advertising candidates’ vote shares — an effect that is probably greater than zero but unlikely to be large enough to alter the outcome of a contest that would otherwise be decided by more than a few percentage points.”

    “We were surprised by these findings, because the conventional wisdom is that lawn signs don’t do much — they’re supposed to be a waste of money and time. Many campaign consultants think that signs ‘preach to the choir’ and not much else,” says Alex Coppock, a co-author in the study. At $3-$10 bucks a pop, it’s not hard to see why consultants would say or think this. That would also bring up more questions like; how many political yard signs can your candidate’s campaign afford? Who’s going to place and pick up your signs? It seems to bring more hassle than relief but there is a small light at the end of the tunnel.

Why campaign signs?

    “My guess is that part of the reason that the effect is small is because any campaign tactic — signs, ads, mailers, calls, etc. — only move people around at the margin. In many ways, it would be strange if the effect were bigger. Imagine a world in which the presence or absence of lawn signs could swing an election by 10 points.” Coppock later adds. If this were the case, many consultants would have their candidates’ campaign based around that tactic, along with a sizable budget to allocate those needs. That would leave too much uncovered ground, in many aspects, and make it too easy for someone to win, simply because they had an amazing campaign sign. Not only does that seem both, unfair and unfitting of a candidate, but also ridiculous. Thankfully, that’s not the situation.

    We can say that lawn campaign signage definitely won’t change any time soon, merely because there is still such a high demand for political yard signs. Also, we need to take into consideration the psychological effect that lawn signs can have on the opposing candidates. Seeing enough of your competition’s signs scattered amongst the community, that your trying to up-keep, can really deter a candidate’s enthusiasm and possibly shy them away from the idea of running completely. Plus, some supporters are going to feel comfort in having the person they support on the signs in their front yard. Either way, Political yard signs are a staple in campaigning and are going to remain so until a new, revolutionary tactic comes about. Until then, Super Cheap Signs will be here to answer the call.

Keep It In the Community: Local Marketing

Matt Medel 0Comment

In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense anywhere except in a vehicle?

Surprisingly, yes. The Go Local movement is gaining ground. From farmer’s markets to Yelp reviews, Google Maps to hyper-local ezines, people are hungry to learn more about their immediate neighborhood. Until we can drink virtual latté, this trend will likely continue.

What does Go Local marketing mean for signage?

  • Sign up for the local angle. Consider affixing “Buy Local” decals to your products or packaging to remind customers you’re a local business, and that by buying your products, their dollars remain in the community to boost the local economy. Your in-store banners and external marketing products such as sandwich boards and spinner signs should all carry the “Buy Local” theme.
  • Socialize locally. Social media is global, but that doesn’t mean your business can’t play up the local focus. On your Facebook page, for instance (yes, your business definitely needs to have one), you can reward new and existing customers who “Like” your page — which also tells other site visitors that they prefer to shop locally. The thank-you for a “Like” can be anything from a one-time discount to a small gift with their next purchase — a simple way to acknowledge support and let them know you appreciate their business. Be sure to include an image of your “Buy Local” signage on your Facebook real estate.
  • Support the community. Does the high school football team need signage for their stadium? Could your town’s SeniorCenter use some help hanging holiday banners, balloons or lights? Every community offers numerous opportunities to make a difference — and the positive PR for your business is a nice side benefit.

Who knows, with all this local emphasis, you might just find a new best buddy across town, rather than across the world.

Foam on the Range: Foamboard signs

Matt Medel 0Comment

Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is!

Foam is where the art is. Foamboard is a backing material widely used in framing art: a superior quality, versatile foam sheet sandwiched between PVC plastic to give you reliable results every time.

Foamboard is fabulous for advertising everything from your store’s holiday sale to a new product display. You can write on foamboard with Super Cheap Signs’ permanent markers, creating a personalized message for your special audience. You can even use foamboard for spinner signs, adding to its adaptability. While they’re ideal for indoor use, foamboard signs are relatively durable in outdoor weather, too, holding up for awhile even in the rain before beginning to dissolve. (This can also be a fun experience for employees with a quirky sense of humor.)

When you use our foamboard for indoor advertising, however, the main caveat is to prevent people from wanting to play with it the way they do with packing peanuts. Maybe you’ll want to keep some play foam around to distract your more artistic customers. A game of Nerf baseball, anyone? Super Cheap Signs got you covered.

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